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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Dec 31, 1927
Page
37
The Waterloo area reports modest gains in luxury goods like tobacco candy jewelry and furs as shoppers loosen purse strings. Cigar sales hold steady with 110 cent smokes rising, while candy shows strong growth and buyers seek better quality over lower prices.
Waterloo wholesale firms report 1927 volume up from 1926 across foodstuffs hardware candies tobacco fruits vegetables and novelties. Executives like George E Lichty W R Cole and others forecast better business in 1928 amid rising demand for cigarets canned oysters kid gloves and year round produce while noting varying regional gains and weather effects.
Hope, head of Martin Brothers company, reports an 8 percent drop in the first half of 1927 versus 1926, but a 15 percent rise in the last half of 1927 over 1926, yielding a net annual gain between 7 and 8 percent. The firm sells nationally advertised cigars and is exclusive agent for several brands in the northern half of Iowa. Black Hawk Coffee Spice Co. executive R J Lichty notes stronger autumn business and explains coffee demand peaks from September to May as the company roasts daily for customers across Iowa and neighboring states with 25 years in roasting.
Moore Manufacturing adds a new line of automobile extension trunks and luggage carriers at its Concrete Avenue and Bath Street plant. The firm also continues producing automobile heaters sold nationwide. E. L. Moore serves as president and general manager.
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