Flanders and E M F announce 1912 models and demand surge
A long promotional letter details upgrades for Studebaker E M F and Flanders lines. It touts the 1912 E-M-F 39 fore door touring car with longer wheel base, wider body, drop frame, and improved steering while keeping the powerful motor and price at 1100. Flanders 20 is praised for demand, new appearance, and three speed transmission, with production to 100 per day rising to 200 in three months. Dealers boast strong aftersales, and the firm emphasizes delivery challenges and continued value for the same price.