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Washington Evening Journal in Washington, Iowa

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This newspaper page contains 9 articles. Subscribers can read the full text of each article.

Newspaper

Washington Evening Journal

Location

Washington, Iowa, United States of America

Date

Mar 20, 1940

Page

15

Spring men’s wear fills shops with new suits hats and coats

A shopper tours Widmer & Busby Klein Klothing Co. B and B and J C Penney stores to view spring men’s fashions. He notes teal blue worsted suits, three button drape coats, new Ardsley shirts, wrinkle-proof fabrics, and topcoats in Scotch wool with grayish green tones. Aztec gold shoes and two tone browns also popular.

Widmer & Busby Widmer & Busby Clothing Jesse Busby Klein Klothing Ko Washington Klein Arolyn Ardsley B and B

Spring-Like Three-Button Suit Tops Ward Display

The Montgomery Ward shop featured a new three-button suit in gaberdine with patch pockets and a zip fly. It comes in green and pairs with matching linings. Ward also displayed green gray brown and blue hats, some with novelty trim. The piece notes worsted remain popular but gaberdines and tweeds hold appeal.

Montgomery Ward Ward

Notable Head Sizes Among Distinguished Men in Hat History

An article lists twelve prominent figures in hat fashion and their head sizes. Fred Astaire, Gene Tunney, Bing Crosby, Herbert Bayard Swope, and Lowell Thomas are near the 7 percent average. David Hume is 8 percent, while British royals George V George VI and the Duke of Windsor wear 6 percent.

Fred Astaire Gene Tunney Bing Crosby Herbert Bayard Swope Lowell Thomas David Hume George V George VI Duke of Windsor

Sportswear trends point to an American year in 1940

American designers rally to lead in 1940 sportswear amid uncertain imports. Slack suits advance with patterns like shepherd checks and Glen Urquharts in tropical fabrics. Shirts and trousers diverge in color, with three piece Slack ensembles rising. New sport jackets from cheviots and Saxonies gain ground over traditional tweeds.

Hollywood West Coast Florida America Plaidie Glen Urquharts

Tropical worsteds boost spring summer suits in fashion

A surge in tropical worsted fabrics this spring fuels late spring and summer wear. American designers craft tailored suits that prove the old light weight summer suit can have form and design. This year tropical worsteds come in plaids and stripes with single-breasted styles on the rise.

Easter Parade Style Notes From A Silk Suit Fashion

The piece highlights silk suit options with boxy or long tubular jackets and matching full-length coats. It suggests color options including black navy and introduces new tones like rayish-golden brown gray grayed green and military blue as smart alternatives. It urges joining the Easter parade.

Covert cloth gains favor for topcoats and sportswear

Covert cloth, once popular for topcoats and suits, becomes a favorite for slacks as it replaces gray flannel in many areas. This season sees more shorts, about three inches above the knee, crafted in this light, closely woven fabric. Contrasting materials like flannel and linen appear in shorts. Iskin mentions doeskin in these garments.

Swelled Heads in West Virginia Birth Custom

In West Virginia a local custom marks a first-born son by burning the father’s hat to signify his enlarged head. The practice reflects folklore surrounding new fatherhood and the social celebration of a first boy.

West Virginia

Topcoats With Style and Comfort This Spring

American designers emphasize coats that fit well and offer comfort and versatility. Reversible covert cloth topcoats remain popular, often single breasted with a four button front. Woven fleece and worsted options provide warmth and lightness, with varied fabrics like tweed camel’s hair cashmere and llama ensuring style and practicality.

Also Mentioned on This Page

Penney’s J. C. Penney Penney Bob Gray Bob Arrow A. E. Atchison Norte Sedie Styles Widmer Bryant Park Portis & Hopkins Toy Kater B.y B. Clothing Store
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