Dairy Power for Iowa Economic Gain
Iowa residents are urged to boost dairy product use to aid farm income and statewide prosperity. Emphasis on local and eastern markets alike, urging sustained weekly consumption for broader economic benefit.
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Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
Jun 09, 1941
Page
5
Iowa residents are urged to boost dairy product use to aid farm income and statewide prosperity. Emphasis on local and eastern markets alike, urging sustained weekly consumption for broader economic benefit.
The line up includes the maker of butter and the grocer who sells cottage cheese along with other dairy products. The note highlights the connections between producers and retailers in the dairy supply chain.
National dairy groups led by the National Dairy Council launch a nationwide June Dairy Month drive to lift consumption of milk and dairy products. Milton Hult cites defense needs and nutrition gains as milk output hits new highs, urging Americans to choose milk butter cheese and ice cream for a stronger nation.
A digest of trivia on milk and dairy product consumption. Milk and dairy foods account for over five percent of annual principal foods for the average American, with cheese consumption rising sharply since 1930. Butter once signified wealth, a tree planted over buried butter turning red. Cream and milk from nearly a million cows feed ice cream, dairy products are the largest single US farm income source, and Wheyfers is a by-product cheese dessert. About 40 percent of US milk becomes fluid milk and cream. over half of milk is used for manufactured dairy products.
Butter is nature designed for food with no effective substitute. It contains high vitamin A and some vitamin D, aiding health for all ages. Studies show butter promotes better growth and health in young animals, underscoring its nutritional value.
FTC studies show butter returns the highest portion of the consumer dollar to farmers at about 60 percent. With nearly half of U. S. milk used in butter, its role in the agricultural economy is evident.
Ice cream tops as America's favorite dessert in a broad dietary note. Dr. E V McCollum emphasizes serving milk as ice cream at family meals. The National Dairy Council notes its milk-derived nutrients and balanced calories, while a 1939 production figure shows over 300 million gallons in the United States. A Boys Athletic League survey of 17 000 youths across the country likewise ranks ice cream first.
American cheese dominates U S production accounting for about three quarters of annual cheese output. Swiss and cream cheeses follow in popularity with 1939 U S consumption surpassing 770 million pounds, up 86 percent since 1930.
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