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Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
Jul 30, 1971
Page
4
The page quotes Psalm 24 1 on stewardship and critiques prosperity as stewardship. It recalls a summer scene of detasseling crews in Washington Iowa noting their appearance and health, praising their hard work and work ethic.
A Daniel Starch survey costing 50000 questions TV ad efficacy. Viewers recall one of three ads and remember product type half the time while brand recall remains poor. Women are less attentive. ads waste money and prompt resentment. Newspapers remain preferred by shoppers for ads and coupons.
Americans burn more gasoline despite pollution focus. National use rose 3.9 percent in 1970 versus 1969, while Iowa's intake increased about 0.5 percent. Iowans used 1,519,661,000 gallons in 1969 and 1,526,692,000 in 1970, with taxes totaling roughly 11 cents per gallon to fund roads and future fuel use.
Mrs. Elsie Vermuele of Avoca Town acts as a second mom to over 800 servicemen and women worldwide, including the 198th Infantry Brigade, writing empathetic letters to lift spirits. She gathers addresses via newspaper ads, cares for orphans, studies practical nursing, and hopes to expand her correspondence network.
Young women aged sixteen to participate in the Miss Sweet Sixteen contest at the Midwest Old Settlers and Threshers Reunion are invited to apply. Applications must include name, age, school, activities by August 2 to Mrs. Richard Garrels in Mt. Pleasant Iowa. Contestants face a three-judge panel judging personality poise and costume at First Presbyterian Church Sept 2.
In Des Moines officials warn of swine fever risks amid Liddy’s concerns about U S hog markets and potential spread from the Americas. The state analyzes bids from Blue Cross Blue Shield and Cambridge Computer for Medicaid claims processing with prices per claim and possible subcontracts. George O Malley has been retained after Ed Storey’s resignation as commerce secretary, citing audit concerns and explanations.
In Des Moines Michael Edward Jackson and Darlene Jackson of Second Street enlist in the United States Navy. Michael joins through the Cache Program in February, training at Great Lakes, Illinois for about two and a half months after graduating from Washington High School in 1970 and working at Hy-Vee in Washington.
Dr. Woodrow W. Morris, associate dean at the University of Iowa College of Medicine, was named a consultant to a group planning the 1971 White House Conference on Aging. He will advise the Technical Committee on Facilities, Programs and Services as the panel develops plans for technical sessions this fall. Morris has served on President Nixon's national Task Force on the Aging and was recently appointed to a new advisory council for the Senate Special Committee on Aging.
A collage of social quips and trivia from 1971 covers complaints about wives from nagging to gossips, a note on footwear, a six second digestion claim, and light humor about domineering spouses. It also features jokes from Stephen Leacock and readers’ bits, ending with a Call for letters to LM Boyd in Fort Worth.
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