Journal Democrat Ad Auction Draws Bidders
An advertisement strategy aims to attract a large crowd for an auction sale. The emphasis is on proper advertising to maximize bidder turnout and key details about the event are highlighted.
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Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
Jan 22, 1941
Page
6
An advertisement strategy aims to attract a large crowd for an auction sale. The emphasis is on proper advertising to maximize bidder turnout and key details about the event are highlighted.
Notice offers free reprints of 50 copies when an auction advertisement runs in the Journal for two insertions and in the Democrat for one insertion. The deal targets advertisers seeking wider reach through repeated ads.
The Journal and Democrat urges farmers to publish auction sales notices to reach a crowd and secure high bids. It notes hundreds of farmers rely on the newspaper for auction news and highlights the Classified Page and Sales Date Column as this community market place.
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