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Newspaper
Warren Tribune
Location
Warren, Pennsylvania, United States of America
Date
May 16, 1928
Page
7
Tomorrow marks the Metzger-Wright Anniversary Sale, a peak spring event with wide regional turnout. The store promises a multi-department showcase of value including dresses coats hosiery jewelry and housewares, drawing shoppers from Warren Jamestown Kane Meadville and beyond. The editors frame the sale as institutional advertising to cement the store in customers’ minds while driving May business.
C E Metzger, president of the Metzger Wright Co, completes his thirty second year of merchandising in Warren with nine day Anniversary Sale. He helped grow Warren retailing from small beginnings to a large departmentized store and has made thousands of friends through his career.
The article extols new luxury motorbuses serving Warren, Sheffield, and Kane. It highlights their comfort and variety, notes their role in linking the three cities, and invites shoppers from Kane to attend the Metzger Wright Anniversary Sale, promising easier travel and less congestion by traveling early. It references an accompanying bus schedule for planning visits.
Metzger-Wright prepares for its 32nd Anniversary Sale with salespeople to wear caps marked 32 and motto In hoc signo vinces. The nine day event aims for record sales, with caps imported from a major dealer to add distinction, while undecided whether female caps will be used and if men will adopt formal attire.
The store announces a Birthday Sale starting Thursday and urges hundreds of new customers to apply for a Charge Account at the Main Office on the Second Floor. The message emphasizes convenience and expects many applicants during the event.
The Metzger-Wright Anniversary offers a daily prize to the 32nd customer, valued at $5, with daily display of prizes and post opening time announcements. Any shopper except staff may win, and exchanges are allowed if a prize is impractical for the winner. Winners are announced in the local press amid public interest.
On Saturday May 19 the third day of the Anniversary Sale at Metzger-Wright Store every youngster who brings an adult companion will receive a large bouncing balloon. Warren will brim with balloons and the streets will resemble carnival time as stores stock ample gifts for all balloon loving kids.
The Metzger store will run daily Master Specials as part of its annual Anniversary Sale with a different department each day. Opening day excludes a Master Special due to advertising demands. Friday’s special comes from Chinaware, Saturday from Ready to Wear, Monday from Curtain, Tuesday from Fabric Floor, Wednesday from Third Floor Linen, Thursday from Men’s Furnishings, Friday from Millinery, and Saturday from Street Floor.
The Tri-State Buying Syndicate, formed by Metzger-Wright Co and 15 stores across New York, Pennsylvania, and West Virginia, leverages buying power of about ten million dollars. Their market equality with large national groups is evident in Anniversary merchandise pricing and extraordinary value. Officials from Tri-State stores praise the syndicate and wish success for the 32nd Anniversary sale.
W W Wright returns to the Fashion Floor after recovering from an illness and winter in the South. He recently traveled to New York for special purchases with marked wholesale concessions to be unveiled during the Anniversary Sale. Wright has long been tied to Metzger-Wright and holds positions in several related Tri-State Syndicate stores.
Warren Pennsylvania May 16 The Metzger Wright 32nd Anniversary Sale opens at 8 30 Thursday morning and runs nine days through May 26. The greatest merchandising event of the year draws crowds from Jamestown Ludlow Kane Mt Jewett Port Allegany and Coudersport with shoppers from down river towns and New York State to grab exceptional values and daily prizes for the 32nd customer.
A mixed forecast suggests a fair and warm day ahead for Thursday or, if not, cloudy and cool with possible rain. The note also mentions snow on Mount Blanc and advises Warren children not to go outside.
Two elegant visitors in period outfits stirred Warren yesterday attracting astonished shoppers and students. The women toured Metzger Wright's, drawing attention with skirts costing yards of fabric and a Shirley’s sale promotion tied to the store’s 42nd anniversary.
Advertisement urges immediate attendance at a Metzger Wright Anniversary Sale despite domestic distractions. It teases a long standing event with playful tones and hints at family involvement and lingering confusion.
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