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Listener media claims spark debate on ratings and ads
An Observer editorial contrasts Nielsen based figures on radio and TV usage with FCC earnings data, defending its mixed-method approach. It notes ongoing concerns about contest promotions and FTC actions against Endeavor Press and Gain Publishing. It ends by reporting U.S. Army Reserve guerrilla warfare training in western Pennsylvania and a Penn State scholarships announcement totaling 18515 dollars for 90 students.
MENTIONED IN THIS ARTICLE
McCann-Erickson
Nielson
Federal Communications Commission
FTC
Endeavor Press
Gain Publishing Company