What makes a name in advertising today
Readers learn which brands earn trust through use and which gain only from heavy promotion. Major May TV spends show how Tide and others use money and repetition, while FTC actions warn that many “name” brands are built on claims. Public protection outlines cases against frauds from MVS capsules to electric vibro pillows and weight loss aids.
MENTIONED IN THIS ARTICLE
Tide
Proctor
Gamble
Viceroy
Dodge
Anacin
Chevrolet
Ford
Winston Cigarettes
Camels
L and M
Oldsmobile
Life
Saturday Evening Post
Federal Trade Commission
Post Office Department
Post Office
United States Attorneys For
Tucker Pharmacal CO
New York
Flushing
New
Also Mentioned on This Page
Government
Air Mail
Logan
Logan’s
Warren, PA
Buyers’ Corner
John Surrey, Ltd
National Cosmetics Laboratory, Inc
Central States
Blind Workers, Inc
Chicago
Illinois
Angone's Market
Warren
Pa. Ave
W. Warren, Pa
Long & Strickler
Royal Typewriters
Warren County
Cherry St
Jamestown
N. Y
Pennsylvania
A & B Heating & Sheet Metal Co
Prospect & Pa. Ave
E. Warren, Pa
America
Dad
Warren Coa