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Newspaper
Warren Observer
Location
Warren, Pennsylvania, United States of America
Date
Feb 09, 1956
Page
6
The networks secure sponsor money for convention and election reporting. Philco underwrites ABC at about 4 million, Westinghouse pays CBS about 5 million, NBC negotiations with Ford for 5 to 6 million, Mutual to cover radio costs with 1.5 million.
A dense listing of WGR television programming from sign on at 6:55 AM through sign off at 1:30 AM. The grid includes NBC CBS ABC and local shows such as The Rumpus Room Mr. District Attorney The Mickey Mouse Club and Cavalcade of Sports with multiple weather sports and news segments and film features.
The listing outlines a full day of broadcasts from 7:55 AM to 10:30 PM and beyond, including Sacred Heart programs, classic films, NBC and ABC series, news, weather, and public affairs. It features Simon the Pharisee, Stagecoach War, King John, Roy Rogers, Father Knows Best, Wyatt Earp, and Caesar's Hour among others, with station identifications and start times.
Channel 2 lineup lists The Visitor The Riding Place The Bashful Postman Afternoon Film Festival Topper Outdoors Inn with Ollie Howard Drawing Is Fun Dinah Shore Show The Martha Raye Show I Spy Highway Patrol Frankly Speaking Fireside Theatre Cavalcade Theatre Square off with I Spy and Massey. Also late night and sign off at 1:00 AM with Paragon Playhouse Runaway Marriage and You Bet Your Life ABC NBC premieres. Schedule subject to change.
Norman, Craig and Rummel may exceed 2 million in spending with private capital aiding indirect campaigning. FCC may authorize short range boosters to extend TV reach while community lines continue business. Morning Show declines in Pittsburgh as CBS shifts to Will Rogers Almanac. NBC plans 2 1/2 hour programs costing about a half million dollars each for prime evening slots.
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