Macy Publicity Chief Explains Follow Through of Ads
E R Dibrell executive vice president and publicity director for Macy & Co told the Atlanta Retail Merchants Association that newspaper ads account for 83 percent of customers entering Macy’s New York store. He outlined ad types from news and assortment ads to institutional ads and stressed training the sales force and post sale analysis to maximize advertising effectiveness.
MENTIONED IN THIS ARTICLE
Atlanta Journal
R. H. Macy & Co
E. R. Dibrell
Atlanta Retail Merchants’ Association
Chamber of Commerce
Macy’s
Dibrell
Sargo Warns of U S Ownership Drive in Congress
Former congressman Sargo argues against government ownership of key industries, warning that a nationalization drive targeting hydro power like Muscle Shoals and Boulder Dam would curb private initiative, raise bureaucracy, and threaten living standards. He cites the 1920 Water Power Act as proper regulation and cites rising electric power use and productivity under private ownership.
MENTIONED IN THIS ARTICLE
Muscle Shoals
Boulder Dam
Power Trust
United States
America
John Stuart Mill
Advertising as a tonic for business health
A Columbus Ledger excerpt extols constant advertising as essential for customer satisfaction and sustained business. It argues satisfied customers return and spread praise, while unknown or poorly advertised products fail. The piece urges continual promotion and invites readers to contact Glendale Co for profitable sewing work.
MENTIONED IN THIS ARTICLE
Columbus Ledger
For Rent Apartment with Modern Conveniences
Classified notice offers a rental at 405 Church Street with private entrance and separate light meters. Contact phone 78 for details amid a column of ads and notices.
MENTIONED IN THIS ARTICLE
Church Street
Also Mentioned on This Page
New York
Spargo
U. S
Congress
Next Congress
E. R. Waite
Glendale CO
Putnam Station
N. Y
Macon
Atlanta
Southern
C. E. Rhodes
Georgia
Southern Railway System
Dublin
Savannah
Vidalia, Georgia
G. H. Whitaker
Traf. Mgr
Georgia & Florida Railroad
Florida Beach
J. E. Kenworthy
Augusta, Ga
Savannah and
Tybee
Okram
Americus
Huntington
Leslie
DeSoto
Cobb
Flintside
Coney
Cordele
Penia
Seville
Pitts
Rochelle
Abbeville
Rhine
Calvin
Milan
Helene
Erick i
Alamo
Glenwood
Mt. Vernon
Ailey
Seaboard A Line Railway
Eastern Time
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