Weekly Paper Tops All Media For Ad Results
Midvale Utah Chamber members heard Prof M Neff Smart of Utahs University journalism department summarize a six month Ronald Swift study. The survey covered 954 percent of homes and found the Midvale Sentinel read in over 62 percent of homes, with one daily at 54 percent and another at 36 percent. 64 percent take two dailies and 13 percent take none. TV presence was 218 percent of homes visited with three stations equally listened to. radios at 117 percent with 13 stations sharing the audience. Smart said weekly papers rival dailies in impact, noting 4-6 percent readership for dailies versus about 40 percent for weeklies. He urged merchandisers to value human impressions over printed impressions and cited weekly papers as stabilizing forces amid consolidating dailies. Quintus Wilson of the university joined as guest.
MENTIONED IN THIS ARTICLE
M. Neff Smart
University of Utah Journalism Department
Ronald Swift
Midvale
Mr Smart
Smart
Dre Quintus Wilson
The
University
Congress considers nondefense programs boosting 2 billion budget
Citizens Public Expenditure Survey notes proposed nondefense spending in Congress would add about 2 billion to this fiscal year's federal budget. Programs include education aid, public housing, peacetime service benefits, aid to lagging areas, and a Youth Conservation Corps work project.
MENTIONED IN THIS ARTICLE
Citizens Public Expenditure Survey
Congress
Youth Conservation Corps
Strawberry Streams Closed to Angling After Sept 1
Utah Division of Fish and Game closes Strawberry Streams to angling after September 1 with a shortened July 4 opener to allow harvest of catchable trout before the summer fingering plant. Strawberry Reservoir remains open through November 30. Witts Lake in Heber closes September 8.
MENTIONED IN THIS ARTICLE
Strawberry Reservoir
Utah Department of Fish and Game
Witts Lake
Lake Fork
Heber
Davis Pat Punches Shot in Leg in Accident
Davis Ward notes an accidental discharge of a 22 rifle injuring Pat Punches in the lower leg while Wes Punches unloaded the weapon. He was rushed to the hospital and released with no serious damage. The piece also lists visiting families, local events, weddings, and community activities in the ward during the week.
MENTIONED IN THIS ARTICLE
Jennie Watkins
Kenneth Smuth
Wes Punches
Red Wash
Pat
Alice Gurr
Thelma Scott
Connie
Ella Shiner
Madge Jackson
Marnet Rowley
Unda
Jerry
Sharon Eaton
Artesia
George Southam
Freda Simper
Boise Idaho
Alfred Simper
Nippon Smuin
Emma Fairfax
Madeline Christensen
Salt Lake
Bud Guarnberg
Kearns
Leon Smuin
Emma
Venna Goodrich
Marquita Olsen
Slaugh
Merkley's Park
Glade Holmes
Rex Pierce
Rock Springs
Madge Briese
Bill Watch
Engineer I J Wilson Leads Rone Construction Near Bridgeland
Fenest J Wilson is named Resident Engineer for a Duchesne County highway project from Bridgeland northerly 44 miles. The 214 road surface using bituminous mix will be built by Germer Abbot and Waldron Tremonton Utah, in a bid of 144410 dollars. The project has 100 working days to finish. Mr Wilson, with the Utah Highways department 12 years, will base at Duchesne.
MENTIONED IN THIS ARTICLE
Fenest J Wilson
Bridgeland
Duchesne County
Jim Watt
American Forker Wilson
State Tread
Germer, Abbot
Waldron Tremonton
Utah
Utah State Department of Highways
Wilson
Duchesne
Ellsworth Family Attends Temple Visit and Wedding Reception
Donnella Jackson and Mr and Mrs Lester Ellsworth Worth traveled to Salt Lake Sunday for temple work. They visited Nan Jackson of Payson and Dragerton with Marvin Perry family. LaVor Southam and Aaby joined the Ellsworths, fishing. Gene Smuin and family from Kaysville visited since Thursday, with Gordon Smuin. They attended the wedding reception of Leon Smutin.
MENTIONED IN THIS ARTICLE
Hebert
Ward
Elijah Jackson
Roosevelt
Lewis Taylor
Lla Slaugh
Idell Smuin
Aly
Lynn Gray
Pleasant Grove
Don
Gray
Joy Fage
George Fage
Marvin Jackson
Lorin Jackson
Gunnison Cole
Floyd Jackson
Bernice Jackson
Marie Stanley
Salt Lake Sunday
Georgia McGovern
Craig Cole
Joyce Warkman
Mra Olen McGovern
Craig Wedesday
Georgia
Kenneth Workman
Reed Gurr
Pat Lopez
Strawberry Lake
Davis Ward
Nex
Pat Smuin
Rock Springs
Pearl Chivers
Venice Workman
Steamboat Springs
Colo
Steamboat
Donnella Jackson
Lester Ellsworth
Salt Lake
Mr Ellsworth
Nan Jackson
Payson
Dragerton
Marvin Perry
Perry
Ellsworth
LaVor Southam
Aaby
LaVor
Gene Smuin
Kaysville
Gordon Smuin
Leon Smutn
Wilson to supervise Bridge land construction project
In his assignment at Bridge land Mr Wilson will be in charge of construction analyzed by his crew of field technicians They will closely supervise the job and work with the contractor to ensure work is completed according to plans and specifications with minimal inconvenience to residents and travelers.
MENTIONED IN THIS ARTICLE
Bridgeland
Wilson
Jn Tharg
Field Techni Thang
Also Mentioned on This Page
Chamber of Commerce
Adormviane
Aid Mart
Jane
Davis Pat
Benito Mussolini
Rome
Foroalice
I. J. Wilson
Rone Job
Louis de Rochemont
N Tastman
Thea Incomparable Miracle of Rider
Highland
Lake City
Chicago
West Coasts
Thave Performan
Thura
Sapt
Besebert Sundey
Moin
Fall Deka City
Hamel
Uintah County
Republican
State of Utah
United States Congress
Garfield, Rulon RB
Clyde, George Dewey
Gunderson, Lamont B
Hacking
Rulon
Kay, Alvin
County
Gommalealoner
Eagene
Morrill, D. Blayne
Democratic Party
Wader
Bruiin, William G
Bill
Barlocker, William A
Secretary of State
Lamoreaux, Warwick
Rick
Hymas, Wayne W
Lambert Glen A
Toronto
Lamont F
Uintah
Utail
I. Morris R. Cook
Beal
Pope
Mark
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