Seagrams Chief Foresees Bottled Mixes and Global Expansion
Edgar M. Bronfman, president of Joseph E Seagram Sons, discusses distilleries bottling mixed drinks thanks to chemistry advances. He notes 165 brands and plans for foreign markets, while hinting at Brandy Manhattan and ongoing product development amid competitive division structure.
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Edgar M. Bronfman
Manhattan
Bronfman
Seagrams
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