Toy makers shift advertising from kids to parents
The $4 billion toy and games industry pivots to adult advertising as Mattel, Ideal Toys, and Milton Bradley executives say parents drive holiday purchases. They forecast varied Christmas sales but stress year round demand with Barbie and Hot Wheels fueling growth, while emotional appeal remains key.
MENTIONED IN THIS ARTICLE
New York
UPI
Jack Jones
Mattel, Inc
Lionel Weintraub
Ideal Toys
Toy Manufacturers of America, Inc
Jones
Weintraub
James J. Shea, Jr
Milton Bradley Co
Mattel
Barbie
Girl Scouts of America
Barbie Club
Los Angeles
Art Center Preview for Tucson Christmas Fair
Members of the Tucson Art Center will preview the Christmas Fair from 5 to 8 p.m. tomorrow at 325 W. Franklin St. The fair runs 10 a.m. to 5 p.m. Saturday and Sunday. Cochairs Mrs. George Grady and Mrs. Kevin Bergen greet guests. Hospitality chairs are Mrs. Charles Richardson and Mrs. Clarence Capps. Pouring by Parker D. Perry Jr. Daniel Lyons Edward Trueblood and H. Kelley Rollings. A gourmet luncheon with wine is offered noon to 3 Saturday in the studio for $2.
MENTIONED IN THIS ARTICLE
Tucson Art Center
W. Franklin St
George Grady
Kevin Bergen
Charles _C.’Richardson
Clarence Capps
Mmes
Parker D. Perry, Jr
Daniel J. Lyons
Edward Trueblood
H. Kelley Rollings
Catalina Post Auxiliary Bazaar Sunday Morning
The Ladies Auxiliary to Catalina Post No 4908 Veterans of Foreign Wars will hold its annual bazaar Sunday at the post home 5307 East Speedway starting at 10 a.m. A baked ham dinner will be served from 4 to 7 p.m. Proceeds benefit Veterans Administration Hospital patients and cancer aid. Dinner price is 175 for adults and 1 for children. Reservations may be made at the post home.
MENTIONED IN THIS ARTICLE
Ladies Auxiliary
Catalina
Veterans of Foreign War
Post
E. Speedway
Veterans Administration’ Hospital
Post Home
Also Mentioned on This Page
Toy Industry
Art Center
Broadway
CALL
Chobanian Rug CO
N. Campbell Ave
Catalina Post
Catalina Bakery
Tucson
Asiz N. Campbell
KIVA
E. Univ. Blvd
Main Univ
Kaibab ‘Shop
Stone
Vectra
Essie
Capris
Peignoir
Children's Heaven
Junjor & Jr
Children’s Furniture
E. Broadway
Regester
Register
Arizona
East Grant Road
Hone
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