Coral ad in medical journals sparks cautious reading
Dr Mendelsohn surveys a full page Wyeth Laboratories advertisement showing a young woman with Coral branding. The text hints at oral contraceptives but with the word not printed, prompting doctors to infer product details and refer to the next page for important information.
MENTIONED IN THIS ARTICLE
Wyeth Laboratories
Coral
Chicago
American Medical Association
AMA
William R. Barclay
Arizona
Also Mentioned on This Page
Lor Ori
Jcpenney
Western Dept
Jcpenney Fall
el Con
E. Broadway
Downtown
N. Stone
San Francisco
Hunter's Point
Robert Mendelsohn, M.D
Searle
Dr. Mendelsohn
Dr. Mendelsot
Tucson
Bruce N. Ames
University of California-Berkeley
American Chemical Society
Ames
Los Angeles
California
California Medical Association
L Owyers
Stockholm
Sweden
Ragnar Toss
Toss
Philadelphia
Eugene E. Spector
San Leandro
Calif
HEW
Washington
Blue Shield
Joseph Califano
Califano
John Moss
Baltimore
Franklin Adkinson
Johns Hopkins Hospital
Children Rights Clarified
Springfield
Ill
Illinois Supreme Court
Bloomington