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Newspaper
Troy Record
Location
Troy, New York, United States of America
Date
Jun 23, 1949
Page
27
New figures show America’s coffee drinking event boosts Chase & Sanborn to twice as many users as a year ago. The rapid rise underscores growing consumer demand for the brand in the past 12 months.
Advertises Instant Chase & Sanborn coffee promising up to 20 cents a pound savings over ground coffee. Emphasizes quality flavor and prewar price nostalgia, framing premium taste with budget-minded magic. Highlights convenience and ability to allocate cents to other foods.
Mrs H F Ensminger Jr recalls discovering Instant Chase and Sanborn coffee on a fishing trip last fall. She says it was quick and delicious and now she makes it at home for breakfast and every coffee moment. The piece notes widespread adoption across the country as a convenient, economical choice.
A noted home economist, fresh from a nationwide tour, lists fast prepared foods and shopping and cooking shortcuts for busy modern life. She highlights Instant Chase and Sanborn coffee and items like biscuits in a can, pancake mix, canned meats, frozen corn, ready-to-eat cereals, soup mixes, and more.
Real coffee lovers share how Instant Chase and Sanborn transformed mornings and visits. Mrs. Swain recalls guests offered coffee at the door, while Mrs. Beamert explains her husband preferred the quick, tasty brew. Mr. C. H. Dil notes camping coffee inspired a home jar for everyday use.
An advertisement extols the Instant Chase and Sanborn coffee as a solution to waste and delays. It promises no brewing wait and convenience for making only what you need, even in a car, promoting a quick, mess free coffee experience.
An ad touts a new large economy jar of Instant Chase and Sanborn coffee. It promises more cups per jar, about two pounds per regular can, and savings on shopping trips. The copy emphasizes convenience and keeping a jar on hand at home and in the car for easy coffee enjoyment.
An advertisement extols Instant Chase and Sanborn coffee as a clear full bodied mellow instant brew that delivers consistent results. It promises simplicity flexibility and broad appeal with claims of rapid nationwide popularity and easy preparation without traditional grinding or brewing.
A survey shows Instant Chase & Sanborn coffee serves beyond breakfast as a quick pleasure for many situations. Suggestions include mid morning pick up, afternoon coffee, evening icebox raids, buffets, camping, parties, travel, and casual gatherings in homes, offices, and on trips.
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