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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
The Silver Messenger
Location
Challis, Idaho, United States of America
Date
Mar 14, 1911
Page
2
A New York attorney spent months in Battle Creek challenging Postum products and advertising. Tests by 25 workers showed grain and ingredients match package labels. The article analyzes alleged distortions by a rival weekly, examining criticisms of methods and claims about impurities and advertising practices.
Declaration from Postum Cereal Co officials in Battle Creek Michigan on December 30 1910 states all testimonial letters printed were genuine and signed The signatories include M K Howe treasurer L J Lamson inspector of Advis with the company about g years F C Grandin advertising manager R M Sterrett M D physician in charge of Scientific Dept Cheston Syer advt writer Charles W Green advt writer Harry E Burt general sup t C W Post chairman with the company 16 years from the beginning
A long defense recounts Postum and Grape Nuts statements disputed in court. It defends testimonials, notes officers’ and physicians’ support, argues calories do not equal nourishment, and defends advertising practices against distortions and sensational reporting.
The writer recalls being attacked and defending themselves by presenting facts to the Public. They reflect that a good scrap comforts when you are right. An appeal has been taken to higher courts in a recently tried case. They trust eventual American Tribunals. Lawsuits against the weekly have not yet been tried and concern libel.
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