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Newspaper
The Mobile Item
Location
Mobile, Alabama, United States of America
Date
Jun 27, 1915
Page
10
The 1916 Hudson Yacht-Line debuts Ever-Lustre finish, offering a lustrous, durable coating baked in multiple coats. The car’s lighter weight and lower price transformed design trends and boosted output, making it the world’s best selling model above 1200 dollars.
The company asserts a major reduction program doubling capacity and numerous efficiency ideas. It says more high-grade cars are being built in one shop under ideal conditions and promises the greatest value yet in a class car. The model has seen $200 cuts last year and another $200 this year, with a 23 percent drop to $400 below the initial price, despite rival makers doubting the original price.
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