Advertising Market Broken Up by Regional Focus Says Experts
Two marketing experts say there is no national advertising market in the United States, boosting newspapers and local broadcasters while shrinking network TV. They cite regionalizing ad buys, rising TV time costs, and corporate skepticism as key factors in the shift away from a single national Madison Avenue model. They warn the change is irreversible due to new buying methods and industry structure.
MENTIONED IN THIS ARTICLE
New York
UPI
United States
Thomas W. Judge
RKO Television
John J. Henderson
Saturday Evening Post
Look
Henderson
Judge
Judge and Henderson
Taxpayer Information Service launched by Ohio Taxation
Ohio Tax Commissioner Kosydar announced a new Taxpayer Information Service in the Department of Taxation to support the state personal income and corporate tax implementation. Paul Sauer and Laurence Miller will head the unit, with Sauer from Fiscal Affairs and Miller an attorney in Legal.
MENTIONED IN THIS ARTICLE
Columbus
Robert J. Kosydar
Taxpayer Information Service
Ohio Department of Taxation
Paul Sauer
Laurence Miller
Sauer
Miller
Kosydar
Chambers of Commerce and Trade Groups
Cleveland
Toledo
Youngstown
Dayton
Cincinnati
Akron
Zanesville
Ohio
East Gay Street
Tell Me Why Readers Submit Riddles for Prize
A newspaper prompt invites readers to send questions and their ZIP codes for a Tell Me Why contest. It features historical notes on Cyrus Field and a Riddles section with three puzzles and answers, plus details on a Taxpayer Information Service in Ohio with eight district offices and a Columbus contact number.
MENTIONED IN THIS ARTICLE
Book of Knowledge
Also Mentioned on This Page
U.S
Leroy Pope
Westinghouse
RKO
Storer
Metro
ABC
Avco
Taxpayer Service
Cyrus Field
America
Great Britain
Field
Stockbridge
Mass
Atlantic
Peter
Cooper
Ireland
Newfoundland
Charles Clark
Medina County
Clark
Montville Township
E. Smith Road
Medina
OLD Phoenix National Bank
the Bank
EMT
Agqiar
Phoenix National Bank
Old Phoenix
ATX Natio
Stablis
Tateleh, Et
Roe
Oro Tee
ISS
Bassett
eGee An
International
Reg
Rye
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