Rates and policies for ads and notices in the 1910 publication
The notice outlines subscription pricing of 81.50 yearly or 15 cents a month for under a year, advance payment after January 1, 1911, and advertising rates of 1.00 per inch for the first insertion and 0.50 for subsequent insertions. Local notices cost 0.10 per line for the first insert, 0.05 per line thereafter. liberal terms offered for three, six, or twelve months. It notes obituaries and tributes are billed as regular ads and requires writers to include name and address.
The Value of Advertising Contest Pays Off
The Herald ran a prize contest proving advertising works. The piece argues merchants should advertise judiciously, comparing paid results to bank rock and stressing scientific methods, revenue boosts, and measured subscription gains across towns.
MENTIONED IN THIS ARTICLE
Herald
The
Herald praises advertising value and new business growth
The Herald explains that doubling circulation boosted ad rates and profits, urging systematic, energetic advertising. It argues a 1 percent annual gross-sales investment in ads pays, citing 10 percent by The Herald as effectively earned, benefiting both merchants and the paper.
Mechanical cotton picker hailed as labor breakthrough
Albert Campbell of Chicago is hailed as near to a solution for mechanized cotton picking after decades of trials. The device is a small gasoline tractor with two picking drums and myriad steel fingers that carefully harvest lint while sparing unripe bolls, promising cheaper labor and potential demographic shifts in the South.
MENTIONED IN THIS ARTICLE
Syracuse
Helio
Archimedes
Angus Campbell
Chicago
South
Campbell
Theodore H. Price
New York
Texas
Price
Herbert E. Walmsley
New England Spinners’ Association
Arthur Damerslagg
Carnegie Technical School of
Pittsburg
Percy Freeman
Dallas
Page
Mr. Page
Whitney
South Carolina Corn Exposition Brings Southern Pride
Editorial argues the South leads in practical progress with a Columbia corn expo set for December. A South Carolina farmer may exceed 200 bushels per acre, while Captain Drake from Marlboro County holds a 264 bushel record. The piece praises training, industry, and prizes for merit beyond rhetoric.
MENTIONED IN THIS ARTICLE
Collier's
Kansas
Iowa
Nebraska
Imnois
Columbia
8. C
Capt. Drake
Marlboro County
South Carolina
South
New South
Toombs
Massachusetts
Middle West
Weather Bureau
Wichita
Kan
Piedmont
Carolinas
Georgia
Alabama
Farm for sale on easy terms in The Herald ad
Mr J D Rogers advertises a valuable farm for sale with easy payments. The Herald Book Store notes a policy of saving buyers 20 to 30 percent on goods. This sale and discount offer reflects the paper's promotional stance.
MENTIONED IN THIS ARTICLE
J. D. Rogers
The
Herald
Herald Book Store
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Dillo
Dotan
Reinhard Mayer & Co
Dillon
S.C
Baltimore, Md
Morris Fass
NIGH
Western Union Telege
Robert c
America
Prey Creereee
APH Company
Baltimore City
Ponder
Ender
Belvidere Brooks
GemeRat
Baltimore
Albert Campbell
News and Courier
Ee South