135 Weeks in a Year Why Advertisers Set Observances
A columnist notes ad driven calendars inflate the year with dozens of "weeks" and days. Guy E. Marlon and colleagues show how governors receive campaigns to approve various observances from thrift to prune week, cluttering the calendar with designations.
MENTIONED IN THIS ARTICLE
Ray Walters
Eliza
Guy E. Marlon
Los Angeles Chamber of Commerce
John Cotton Dana
New Jersey Public Library
United States Chamber of Commerce
Bureau of Business Standards
Shaw Publications
Hicago Daily News
The
New York Times
Marlon
Anti-Hog Thief Association
Salesman Duty To Customers And Employers
A salesman must put the buyer first and ensure satisfaction and profit for the employer. Persuading a customer to accept poor goods harms the buyer, the salesman, and the employer, and risks losing future business. The piece urges selling honestly, serving customers well, and acting as a missionary of goodwill to improve American commerce.
MENTIONED IN THIS ARTICLE
America
Value of Every Customer Visit in Salesmanship
A 1927 Western Newspaper Union piece urges sales staff to treat each store visit as a paid asset. Indifference wastes overhead and cash, while a friendly approach turns calls into cash, boosting both the sales envelope and the employer’s regard.
MENTIONED IN THIS ARTICLE
Western Newspaper Union
Noise of Horn Reveals Driver Type and Personality
A London Opinion piece argues horn sounds expose drivers personalities. Nervous types emit short blasts while confident drivers employ multiple notes. cow horns and squawky beeps signal various traits. It cites milk toast, caveman, varsity, sweet young thing, van, and taxi drivers as examples of vocal driving idiolects.
MENTIONED IN THIS ARTICLE
London
Many Kinds of Cheese Varieties and Milks Used Worldwide
The New Age Illustrated explains there are 18 distinct cheese varieties and over 400 names, often tied to places of origin such as Limburg, Neufchatel, Roquefort, and Camembert. It notes milk from cows, goats, and sheep is used globally in cheese making.
MENTIONED IN THIS ARTICLE
Liinburger
Neufchatel
Roquefort
Camembert
Boundary Commission Maintains Rio Grande Line
A permanent body named the United States and Mexico international boundary commission based in El Paso Texas handles changes to the boundary line caused by shifts in the Rio Grande course.
MENTIONED IN THIS ARTICLE
United States and Mexico
Pilgrims Reach Croagh Patrick Summit in Mayo Ireland
More than 100000 pilgrims climb 2150 feet to Croagh Patrick near Aghagower Mayo to honor St Patrick and his battles with Satan and the snakes. The rite has drawn Irish pilgrims from around the world since the fifth century with legends of promises and indulgences dating back to 1619 and 1113. A thunderstorm in 1113 killed 80 pilgrims during an ascent. Kennedy cures lung trouble claims are also noted in a separate ad referencing Hoxste's Croup.
MENTIONED IN THIS ARTICLE
Croach Patrick
Aghagower
Mayo
Ireland
St. Patrick
Paul V
Patrick
Red-Temperature Paint Warns Of Overheat
A Pittsburgh engineer at Westinghouse develops a red paint that turns black at 150 degrees Fahrenheit to indicate overheating near bearings and hot machinery parts. As metal cools, the paint reverts to red, signaling temperature changes.
MENTIONED IN THIS ARTICLE
Pittsburgh
Westinghouse Company
Well Acquainted Jerry
Louise said she would be here an hour ago Mae reports. Jerry Trenvens notes he is early as recorded by the Pittsburgh Post Gazette.
MENTIONED IN THIS ARTICLE
Jerry
Louise
Mae
Jerry Trenvens
Pittscburgh Post-Gazette
Electric Saw for Butchers Delivers Safer, Efficient Meat Prep
A circular saw adapted for butcher shops speeds meat work from breaking to cutting. It is suspended over the block and folds away when not in use. A guard automatically drops into place at the right time for safety.
When You Feel a Cold Coming On
An advertisement urges immediate use of Laxative Bromo Quinine tablets to ward off cold symptoms and fortify the system against grip or influenza with a 30c dosage.
Youth Not Only Time to Absorb Learning
Dr Charles W. Hunt of the Cleveland School of Education argues that adults can learn well and that modern psychology shows the seasoned mind can surpass youth. He notes learning ability rises to about age twenty and declines gradually after fifty, challenging the belief that youth holds all value.
MENTIONED IN THIS ARTICLE
Charles W. Hunt
Cleveland School of Education
Doctor Hunt
William James
Also Mentioned on This Page
By Elmo Scott Watsow
Chamber of Commerce
Hlauve
New York State
Near East
Efficiency
Ontario
New England
Omaha
Pennsylvania
Red Cross
Rotary
Oakland
Calif
Virginia
APPLE
SAK Anexn
O. T. Frash
Boschee’s
G. G Green, Inc
Woodbury, N. J
Worl Gil
Psoria
Prai
Lone Rue
Wow
ICC
Hoxste
Croup
Kennedy
Hanford
Hall & Ruckel
New York
Pearl St
N. Y. City
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