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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Sep 29, 1923
Page
4
On September 20 about 150 Studebaker cars left the South Bend factory to fill dealer orders. The drive-away event featured 1924 Model Eight-Sixes in roadsters coupes and tourers, drawing crowds along the route as the line of new cars rolled out.
The steady demand for Studebaker cars across the country has kept plants at capacity. Since the Light-Six debut three years ago over 150,000 Light-Sizes have been sold, and current production exceeds 626 cars daily, still failing to meet demand for all Studebaker models.
The Peerless Motor Car Company reports its new model, introduced a year ago, entering its second year as the most successful in the company’s 22 year history. Sales have risen sharply since the price standardization and refinements to manufacturing facilities.
R H Collins president and general manager reports demand for the new car greatly exceeds all prior models. Hundreds of motorists who previously thought only high priced cars offered such performance and comfort have written to the company or its distributors praising the present model as the finest motoring pleasure. Many existing owners of lower priced autos have also expressed similar satisfaction. The success is described as a strong business achievement.
Standpoint notes gratifying results and exceptionally low service cost for owners with side quarters back curtains cushions and tops. The article cites a 1918 start for artificial leather and a shift to continuous production. It lists cloths like drill twill moreskin sateen and Ford cloth woven at Highland Park with strips about 300 ann yaeds long and widths 26 to 52 inches and weights around 200 to 400 pounds per roll.
Ford Motor Company's Highland Park plant reports a major leather output increase from a daily range of 30,000 to 60,000 yards of artificial leather. Five grades are produced to cover different uses, enabling the company to supply its own side curtains and related parts.
New York report notes opening liberty bond prices with four series in small lot increments. Details include 3 1 25 99.20 for the first, 4 1 45 98.1 for the second, 4 1 43 98.24 for the third, and 4 1 45 99.21 for the new issue.
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