Midlife market shifts as baby boomers hit new angst
Advertisers eye midlife angst as baby boomers age into peak earning years. Industry leaders from J Walter Thompson and Generation Insights describe a decade of new themes, with Mazda Miata and Toyota MR2 campaigns highlighting nostalgia and renewal. Harley Davidson targets riders aged 34 to 44, while marketers warn against pity or fear tactics and urge sensitivity to finances.
MENTIONED IN THIS ARTICLE
Peter Kim
U.S
J. Walter Thompson
New York
Ross E. Goldstein
Generation Insights of
San
Francisco
Mazda
Kopard
Miata
Toyota
Harley Davidson
Harley’s
Retirement Notice for Gary Scott CFP
Obiejana announces retirement from financial planning. Former client Gary Scott CFP at 401 Broad Street Sai Riyria is stepping away from advising duties effective immediately.
MENTIONED IN THIS ARTICLE
Gary Scott
Broad St
Obiejana
Infiniti Ad Campaign Fallout and 1991 Plans
In Dearborn Michigan Infiniti General Manager William Bruce cites overreliance on ads featuring rocks and trees as a key factor in lagging sales. Infiniti posts 1990 year end totals of Lexus 60000 to Infiniti 17000 and projects 40000 for 1991 with a shift to straightforward product-focused ads.
MENTIONED IN THIS ARTICLE
Dearborn
Mich
Infiniti
Wiliam Bruce
Lexus
Toyota
Nissan
Bruce
Hill
Holliday
Connors
Cosmopules
Hill Holliday
Brute
Also Mentioned on This Page
Martin F. Puris
Ammirati & Paris
BMW
Waterford Crystal
Club Med
Paris
Suburbia
Larry Kopald
Los Angeles
Foote Cone & Belding
Kopald
David Pelliccioni
Scott Brown
Harley
Carmichael Lynch
Minneapolis
Kim
Goldstein
Baby Boom
Hr. Heinz Co
Mercedes-Benz
Anchor
National Financial Services, Inc
Pacific Stock Exchange
SIPC
Keith Wurster
Cpa
Radio Shack
America's Technology Store
PRU Rss
Shack
Spe
Aleg
Pocket
Sae
Great “Notetaker
TANDY
Isas Cae
Tandy 1400 HD
Therstore
Artas
Ae Emma Nhac
Mid-Ohio Securities c Orp
Spitzer Pork Plaza
Elyria
Cleve
Loram
Royal
Cleveland Street
Elyrie
Lorain
Baldwin-Wallace College
Lorain County Community College
B-W
East Side Management Center
Division of Business Administration
Berea
Ohio
MBA
Baldwin Wallace College
Adrats Stode
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