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Advertisers court the growing Hispanic market nationwide
Advertisers from Miller Lite to the Army target Hispanics as a major buying group. Marketers cite bilingual reach and Spanish English strategy, with studies to better define Hispanic consumers. Industry leaders stress authentic representation and cultural sensitivity as demographics rise, especially in California.
MENTIONED IN THIS ARTICLE
McDonald’s
U.S. Army
Bob Bertini
Miller Lite
Isabel Valdes
Hispanic Lives
Mountain View
Calif
American Lives Inc
California
New York
Chicago
San Antonio
Miami
Valdes
Bertini
Dallas Cowboys
Efren Herrera
Miami Dolphin
Larry Czonka
Czonka
Ricardo Garcia
Hispanic Chamber of Commerce
San Jose
Garcia
Miguel A. Chacon
Chacon
McDonald's
Steve Heath
Pacific Bell
San Francisco
Heath