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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Sep 07, 1984
Page
2
TV critic blasts corporate branding tied to the 1984 Games, labeling 7-Eleven among the worst offenders in exploiting Olympic glory for marketing. The piece questions sponsorship hype and asks readers to consider the real meaning behind official labels.
TV ads may use Olympic insignia for two and a half months with indefinite tie-ins. 7-Eleven and AT&T run Olympic themed commercials while Converse touts the official Olympic shoe of the 1984 Games. Xerox declines further Olympic ads. ABC promotes Mistral's Daughter against Dynasty and Hotel premieres with Elizabeth Taylor, Roddy McDowall, and Joan Collins. Don Drysdale eyeing return to Southern California. Charlie Jones starts 25th year as network pro.
Knight-Ridder reports on the Saturday morning lineup across ABC CBS and NBC. CBS emphasizes higher quality with Jim Henson Muppet Babies Pryor's Place and Captain Kangaroo while CBS trims violence and product tie ins. ABC debuts Mighty Orbots Turbo Team Dragon's Lair Wolf Rock TV and revival of Superfriends NBC adds Snerks Pink Panther and Sons Kidd Video and Going Bananas.
NBC chair Grant Tinker sparring with ABC prime time execs leads to Streethawk on hold and shifts in premiere dates. Paper Dolls is temporarily yanked from Sept 18 9 to 11 pm slot with rumors of a pilot move to Sept 23. Jessie and Call to Glory also face timing tweaks.
A research report links TV engagement to interruption habits. ABC won t go all out with new fall shows as Hawaiian Heat debuts Sept 14. HBO and Cinemax plan descramblers and SCTV moves spark cast changes and possible specials. MTV awards air Sept 14 with Aykroyd and Midler co hosting. Cynthia Gibb exits Fame briefly then returns. Youngblood filming in Toronto with Rob Lowe.
Answers explain that Vicki Lawrence cannot grant permission to use copyrighted scripts for a church talent show and directs to Joe Hamilton Productions at 7800 Beverly Blvd Los Angeles CA 90038 for rights. It also notes Bob Hope’s memorabilia and provides Hope Enterprises address at 3808 Riverside Dr Burbank CA 91505 for correspondence.
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