Endurance and economy of Studebaker cars in 1922 appeal
The Studebaker company touts daily dependable service for 400,000 owners worldwide. It reports seven month repair parts sales averaging $7 per car, with production at 125,000 cars yearly and total parts sales below 1919 levels. It emphasizes economy of operation, comfort through design, fair pricing with high intrinsic value, appearance, extensive service network, power, and notable features in standardization and equipment.