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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Oct 31, 2017
Page
10
In Chaska Minnesota a tale extols MyPillow as the simple fix for sleep woes claiming eight hours nightly is hard to achieve and that a new pillow suffices without diets drugs or workouts. The piece frames the product as an American bedtime miracle.
The story traces Mike Lindell from 80s 90s struggles with addiction to founding MyPillow after a personal sleep crisis. It notes his sleep fix, product invention, marketing through shows and nights with family, and rapid growth to 1600 employees and 32 million pillows sold worldwide. The piece highlights his infomercial fame and the 60 day guarantee as keys to his success.
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