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Hardware Stores Court Singles With Softer Marketing Tones
A shift in retail targets one person households as Ace Hardware and others soften store visuals and messaging to appeal to unmarried buyers. Experts note rising single households from 17 percent in 1970 to 26 percent today and anticipate baby boomers expanding demand for singles oriented services and travel options.
MENTIONED IN THIS ARTICLE
Dad
Ace Hardware
Coleman
Singles Source
Palm Desert
Calif
Lynda Maxwell
Destinations Inc
Columbia
Maxwell
Cruise Lines
Europe
Costco
John Venhuizen
Cooperative
Venhuizen