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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Oct 13, 1928
Page
3
Packard produces eight hundred cars monthly as demand surges, with the company claiming its largest manufacturing schedule in history. The Packard Eights attract broad attention, boosting unfilled orders while the new shock absorbing system and improved ride reduce the famed shimmy and stiffness on the road.
Nash expands its lineup with a new stylish option that complements its famous easy riding smooth performance. Side mounted wire wheels appear on Advanced Six and Special Six sedans and coupes, including six wheels two extra tires two tire covers and a folding trunk rack for some models. Prices run from 115 to 163 dollars extra.
Rapid progress in a state wide traffic survey under Massachusetts Department of Public Works aims to craft a uniform traffic code for cities and towns. Harvard University endowed project by S Maker Corporation will coordinate regulations based on sound engineering principles. The work, by the Erstene See tee, seeks to standardize signals and rules across Massachusetts.
Chrysler unveils two new convertible body styles in the 75 line in Detroit. J W Frazer, sales manager, notes innovations and lower prices with sedans at 2245 dollars and coupes at 1695 dollars.
A. R. Glancy president and general manager of Oakland Motor Car Company began a five week tour of Europe. He departed New York aboard the Aquitania accompanied by Mrs Glancy. The journey is to cover continental visits and meetings on the Continent.
Dodge Brothers promotes the New Senior model with advanced styling and sparkling performance. A company statement cites bigger size faster handling and superior comfort and safety. Management claims the car appeals to buyers seeking top motor car quality and anticipates strong public reaction.
Saginaw Michigan, a premier industrial hub near Great Lakes shipping, is rapidly reclaiming its historical prominence as an important steel and automotive foundry center during a period of renewed production and regional growth.
The timber capital of America becomes a center for Chevy steel casting as Saginaw builds a massive foundry with 2000 tons daily capacity and a modern Inland dock. Foundations for a 312,364 square foot addition are complete and operations are slated to begin by December with 40,000 tons monthly dock loading planned after spring ice breaks.
Graham Paige reports record third quarter 4982 production at 26,742 cars, about 5,000 more than last year. Nine months of 1928 total 65,486, triple 1927, with new ownership and line, surpassing 1923 high and last year’s output.
Tulsa dealer Mrs. W. W. Hayes predicts women will soon be half of automobile sales staff. She bases her view on personal experience as an Oldsmobile salesperson during spare hours. She notes women are driving car choices and reshaping manufacturers' focus on color and style.
A historical note explains that women now lead in women’s ready-to-wear stores and are beginning to dominate in the automobile trade. The speaker argues women customers are more selective about upholstery and interior features, needing longer decision times, and that saleswomen’ understanding of this psychology boosts effectiveness with women buyers.
Falcon Motors executives report the Falcon Knight Six maintains sales and service reliability even amid overall industry slack. They expect strong year-end volume and steady production to fulfill nationwide dealer orders.
Knight Stz remains popular among buyers as sales stay strong and experts cite its built in stamina. The car is praised for dependable service lasting up to ten years, a factor boosting its appeal in the lower price Knight engined sixer segment.
DeSoto built by Chrysler is producing nearly 500 DeSoto Six cars daily by late September, per C. W. Matheson, DeSoto vice-president in charge of sales. The note appears amid an item listing a magician, Roscoe W. Kauffman, now booking 1928 1929 season engagements for clubs, lodges, Granges, dances, churches, and more.
Less than two months after its announcement the DeSoto Six is being produced on a scale unseen in the same time frame by any competitor. The rapid development of production and sales for this new Chrysler product has surprised both industry and public as an advertisement note in the Chronicle-Telegram Want Page.
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