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Schwarzenegger campaign reshapes California race with TV star appeal
The Arnold campaign used The Tonight Show and other media to push a hopeful vision, leveraging Dena Carvey as a spoof Schwarzenegger at a San Francisco event. Despite missteps, the strategy aimed at bypassing traditional campaigning and drawing voters through entertainment figures and high profile interviews.
MENTIONED IN THIS ARTICLE
Los Angeles
San Francisco
Ansman
Arnold Schwarzenegger
Dena Carvey
Schwarzenegger
Annoyencce
Jay Leno
Leno
Oprah Winfrey
Larry King
Associated Press
Sacramento
Gray Davis
California
Carvey
Davis
Winfrey
Marty Kaplan
University of Southern California
Norman Lear
America
Runnning
George Gorton
Gorton
Matt
Access Hollywood
Mana Shriver
Howard Stern
Hollywood
CNN