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Food gambling on U S appetites and new products
A look at General Mills and other brands facing a 10 percent success rate for new foods. The piece cites Bisquick as a durable hit, while products like Freeze-dried fruit cereals and Shake A Pudding bombed nationwide. It discusses drivers of product failure and the role of convenience in processed foods.
MENTIONED IN THIS ARTICLE
Claudia Regan
General Mills, Inc
Green Giant
Bisquick
General Mills
Regan
Dorothy Holland
Kraft, Inc
Kraft