Advertising Essential Declares Babson Leach Mass Ad Push
Mass distribution must be powered by extensive advertising to match mass production. The piece argues advertising sustains prosperity by revealing what the public wants, urging scientific market study, and ethical truth in ads. It notes newspapers can aid by offering market data and urges ongoing vigilance against false advertising.
MENTIONED IN THIS ARTICLE
Leach
Mass
Busi Mess
Association of National Advertisers
Statistic Bureau
Lutten States
Snell
Times
Drummond Praises League General Secretary Gays A High Enco
Sir Eric Drummond, League of Nations general secretary, praises the League’s work since armistice signing. He notes progress in dispute conciliation, improvements to machinery, and the ninth Assembly’s focus on peaceful settlement, predicting the organization’s growing authority to handle future crises. Reports cite Moscow’s excitement over Rapallo Berlin accords and Russia-Germany rights issues.
MENTIONED IN THIS ARTICLE
Gays
Eric Drummond
League of Nations
United Press
Geneva
Free Nations
League
Permanent Court of International Justice
Berlin
Russia
Germany
Moscow
Russians Fight For Treasures Auction Sparks German Court Fight
In Berlin, a question of the right to sell property confiscated by the Soviet government surfaced as a two day auction of Len ingrad museum and palace treasures yielded about 740,000 marks. German courts granted interim injunctions to 14 Russian émigrés claiming ownership, affecting 100 items including furniture, tapestries, portraits, and Nicolas Maes Rembrandt’s Son. The court noted the property was claimed to have been forcibly taken from the original owner.
MENTIONED IN THIS ARTICLE
Berlin
Russia
Leningrad
Campbell to Fly Blue Bird Plane in Global Speed Survey
Captain Malcolm Campbell, famed British racing driver, plans a new aeroplane named Blue Bird for world surveys. He aims to reach speeds up to 250 mph while seeking a land speedway. Former Royal Air Force pilot, he may take a refresher course and an A license before solo flights. Canada leads foreign trade with the United States for the first half of 1928.
MENTIONED IN THIS ARTICLE
Campabeix Ack
London
Malcolm Campbell
Britain
Campbell
Royal Air Force
Also Mentioned on This Page
Babson
New York Exchange
Sherry-Netherland
New York
Paramount
A. C. Store
Broad St
Dodge
Elyria
Union
Rochester
Capitol
Quality Clothes Shop
Drummond
Financial Bureau
Canada
United States
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