Shenmue costliest game ever pushes industry budgets
Shenmue, a Dreamcast title released in December, costs about 70 million dollars to develop, using 330 actors and a large script to create immersive visuals and interactive gameplay. Industry insiders say rising production costs reflect bigger scales, higher consumer expectations, and a shift toward movie like development.
MENTIONED IN THIS ARTICLE
Kevin Coster
Hollywood
Japan
Stewart Turner
Sega
Shenmue
Tony Beckwith
Climax Brighton
Cameron Sheppard
Crawfish
Lara Croft
Sheppard
Critics From B5 the way to pitch products sparks online boycotts
Activists use the Internet to boost campaigns against firms. Experts like Jack Trout warn firms to balance response to avoid amplifying vocal minority pressure. Procter & Gamble seeks direct dialogue with adversaries and other advertisers to reach agreements.
MENTIONED IN THIS ARTICLE
Jack Trout
Trout & Partners
Greenwich
Conn
United States
Dow Chemical
du Pont
Monsanto
Wyeth-Ayerst Pharmaceuticals
American Home Products
Boise Cascade Corp
Chile
Nike
Levi Strauss
At&t
Kraft Foods
Trout
Procter & Gamble
Linda Alrey
P&g
Screen Actors Guild
European currency area changes disrupt global business
The euro accelerates internal price stability and lower cross border costs, prompting outside firms to rethink investments. Sony and other Japanese companies consider shifting activity from Britain as euro weakness hinders competitiveness, while the euro nears a tangible money role and unsettles national economic boundaries.
MENTIONED IN THIS ARTICLE
Euro Land
Sony Corp
Britain
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Spitzer
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Ohio
EAS
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Thenutritionclub.com
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Matinee
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