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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Nov 11, 1953
Page
17
A flatfooted Fuddy resists stocking popular items to slow sales, while the modern retailer stocks fast movers. The piece argues ads steer brand choices, noting national advertisers spent 526 million in local papers and retailers allocated 85 percent to local ads. It concludes business and newspapers stay local as readership grows.
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