Macy's banks on star power to lift holiday sales
Macy's Inc. uses celebrity ads with Donald Trump and Usher and exclusive ties with Martha Stewart and Tommy Hilfiger to draw shoppers in markets where Macy's absorbed May Co. brands. Analysts warn holiday results and housing worries may test the strategy as same store sales dip and costs from the May Co. weigh on earnings. In Chicago, the Field's name change fuels resistance, prompting a shift to new shopper-targeted campaigns at flagship stores.
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Cincinnati
Macy’s Inc
Macy's
Donald Trump
Usher
Focal
May Department Stores Co
Wendy Liebmann
WSL Strategic Retail
Martha Stewart
Macy’s
Jim Sluzewski
Tommy Hilfiger
U.S.A
United States
Patricia Edwards
Wentworth, Hauser and Violich
Chicago
Macy's Inc
Kaufman's
Filene’s
May Co
Marshall Field
Frank Guzzetta
Macy's North
State Street
Walnut
Bernanke outlines inflation risk and housing drag
Federal Reserve Chairman Ben Bernanke warned that troubled subprime mortgages and weaker new home construction will slow the U.S. economy over the next six months but could rebound by spring. He said inflation dangers constrain further rate cuts, noting the Fed’s dual mandate to curb prices while fostering growth.
MENTIONED IN THIS ARTICLE
Washington
U.S
Federal Reserve
Ben Bernanke
Joint Economic Committee of Congress
Fed
Bernanke
Judge rules satellite TV tax unconstitutional in Ohio
Franklin County Common Pleas Judge Daniel Hogan finds Ohio’s 6 percent satellite tax unconstitutional as it applies only to satellite services and not to cable. State officials plan to appeal and seek to keep the tax in place during litigation. EchoStar and DirecTV challenged the law, while DirecTV calls the ruling a win for consumers. Ohio Tax Department argues the decision can be reversed citing other states.
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Franklin County Common Pleas
Daniel Hogan
EchoStar
Directv
Ohio General Assembly
Andrew Reinsdorf
Ohio
Department of Taxation
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