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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Nov 03, 2015
Page
12
The narrative follows Mike Lindell from teenage sleeplessness in the 1970s to creating MyPillow. He describes failed pillows, extensive testing, and early selling through kiosks, trade shows, and fairs as he pursued a US-made, adjustable, cooling pillow that addressed neck support and various sleep-related issues.
The founder recalls a 2011 Star Tribune profile that boosted sales and launched an infomercial. Minnesota manufacturing, 60 day guarantees, and a 10 year warranty helped grow staff from eight to 500. A 2 for 1 anniversary sale targets five million customers nationwide.
Nam M and Jacqueline H share how the My Pillow helped with stiff necks allergies and snoring and left them well rested. They credit online testimonials and Imus endorsements for prompting orders and improved sleep quality.
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