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Gatorade expands reach as water feared rival in market push
Gatorade drives aggressive expansion to conquer shelves and tap water. Quaker Oats aims to make Gatorade ubiquitous, with new flavors multipacks and Propel fitness water. The brand already holds 82 percent of U.S. sports drink sales and seeks $1 billion more in five years.
MENTIONED IN THIS ARTICLE
Chicago
Robert S. Morrison
Gatorade
Quaker Oats Co
Morrison
Fierce
U.S
Quaker
Susan Wellington
New York
Coke
Pepsi
Nomi Ghez
Goldman, Sachs & Co
Snapple