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Wendy's fires up new ad campaign in burger war blitz
Wendy's plans a six week national TV push starting June 13 to attack poor service and quality at rival burger chains without naming them. No ads will mention Burger King or McDonald's directly, but the spots portray rival practices as poor. Production cost was 350000 with 20 million slated for air time to lift per store volume.
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Wendy's
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Ohio
Wendy’s
Wendys
Burger King
McDonald’s
McDonald's
Welter
Joseph Sedelmaier
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