Bush expands Spanish campaign with new ad blitz
The Bush campaign rolls out a 30 second Spanish TV and 60 second radio ad targeting Hispanic voters in New Mexico Nevada Arizona and Florida arguing Kerry flip flopped on No Child Left Behind and will weaken accountability to parents The ads respond to Democratic and labor group spending in swing states while other groups run pro and anti Bush spots in a wide media push across key states.
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Political ads surge on the Web as campaigns go online
Web advertising for politics expands beyond past efforts as campaigns and parties embrace online ads. Analysts note broader reach and targeted messages, with Laura Bush featured in a Web mercial promoting education policy and ads appearing on sites like Parenting and Ladies Home Journal.
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Kerry launches targeted online ads to reach swing-state voters
The Kerry campaign plans late summer Internet message ads aimed at women who view little TV and voters in battleground states. It has already posted fundraising ads on 100 plus sites and tested on The New York Times site. Nielsen NetRatings says ads appeared 60 million times from January through April. One CBS Market Watch spot mocked Bush with nickels and urged action.
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Word of Mouth Becomes Strategy in Ohio Campaign
In Cincinnati area suburbia a Bush backing mother of three, Christa Criddle, embodies campaign influencers. The Bush team trains echo politics with talking points and mass emails from a 6 million email list and 420 thousand volunteers. Kerry counters with a homegrown meet up approach and a sizable email list of 690 thousand but less centralized gains.
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