Sony pilots Spider-Man 3 push via Web advertising
The Spider-Man 3 campaign shifts millions from newspapers to online marketing. Sony executives say the Web offers economical reach as the film targets worldwide box office of about 800 million. Digital tactics include MySpace blogs online games trailers and other Web promos across 16 territories.
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Invacare plans cost cuts. Elyria plant spared for now
Invacare Corp says it is finalizing plans to close or consolidate multiple sites worldwide to save costs, but the Elyria plant is not slated for relocation or shutdown at this time. The company cited government reimbursement changes hitting power mobility device sales and disclosed 2006 first quarter losses of 17.5 million despite earnings of 5.2 million in the prior year.
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Pal
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