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Older stars draw crowds in TV's youth driven era
TV executives discover older personalities attract viewers across ages. Judy Sheindlin as a beach breaking example shows a mature host can still pull the 18 to 34 crowd. CBS ABC and other networks have reshaped lines by aging anchors to boost ratings.
MENTIONED IN THIS ARTICLE
Judy Sheindlin
Florida
Sheindlin
America
CBS
Bob Schieffer
Katie Couric
ABC
Elizabeth Vargas
Bob Woodruff
Charles Gibson
Evening News
CSI
William Petersen
Petersen
Law & Order
Sam Waterston
Regis Philbin
Hulk Hogan
VH-1
MTV
Osbournes
Ozzy
Robert Thompson
Center For the Study of
Syracuse University
Walker
Judy
Marketing Evaluations
Steve Leblang
Leblang
Rescue Me
Denis Leary
Philadelphia
Danny DeVito
George Eads
SVU
Mariska Hargitay
Marg Helgenberger
Reba McEntire