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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Mar 17, 1938
Page
1
Local shoppers urged to refresh wardrobes with spring styles. Promoting pastel tweeds, fitted jackets, boleros, and collarless coats, the piece highlights color harmony, new skirts, and accessories for a youthful look. Children welcome to join in outfits and fittings.
Elyria stores feature new American fashions setting a fast pace for world style. Designers emphasize classic simplicity, youthfulness, and color, inspired by Hollywood and college crowds, with American manufacturing aiding mass production. Paris couturiers note the fresh, young American viewpoint shaping spring designs.
Elyria merchants collaborate with New York fashion authorities to map Spring Style Shows color trends. Buyers study Eastern markets and Meyer Roth Advertising Services to coordinate hues across costumes and accessories, aiming for accessible high fashion for local women.
A discussion on how allowing children to select their own clothes reflects advances in child raising. Teachers and parents praise the practical, varied, and tasteful color choices of schoolchildren. Boys favor browns while greens and yellows appeal to older girls. blue remains a favorite for all. Primary colors are widely popular.
Gypsy boleros return with Spanish red touches and floral accents to enliven dark spring frocks. Matching turbans, bright color accessories, and gypsy sashes appear with bolero suits and wide waisted dresses. Pleated designs suit ombre and ivy outfits, popular among both young and older wearers this season.
Local stores in Elyria open Friday from 7 to 9 P M for Spring Courtesy Night. Reporter tours highlight new Easter women’s wear, men’s suits in brighter greens, home furnishings including mahogany furniture, kitchen appliances, and new electrical models.
Fashion notes for spring show tots wearing mini suits and bolero jackets imitating older sisters. Boxy coats in pastels, swirl skirts, and crisply trimmed frocks dominate, with rich smocking and peasant styles highlighted for little girls.
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