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MERIT Low Tar Cigarettes Claim Enriched Flavor Study
Philip Morris markets MERIT 9 mg tar cigarettes with an “Enriched Flavor” claim based on an American Institute of Consumer Opinion study. It asserts MERIT delivers as much or more taste than five leading low tar brands, even those with 60% more tar, and notes menthol variants also match higher tar rivals. The ad includes Surgeon General warning and Richmond VA contact for the study.
MENTIONED IN THIS ARTICLE
American Institute of Consumer Opinion
Philip Morris
Richmond Research Center
Philp Morr Inc
Richmond