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This newspaper page contains 3 articles. Subscribers can read the full text of each article.
Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Mar 08, 1970
Page
6
An interview with Ted Merten, a packaging designer, argues that appealing packaging targets the consumer’s subconscious and senses. He notes packaging can boost initial appeal but cannot replace the product’s intrinsic value for repeat sales and emphasizes tactile and visual cues.
Long Island native Menten leads a packaging firm shaping product profiles from labels to shelf layout. He notes the clash of law and design, recalls removing violence from toy boxes, mentors youth, and plans a book on runaway teenagers while balancing art, commerce, and ethics.
Chrome adds a shimmering update to footwear with new heel designs and chrome buckles. The trend favors balanced widths suitable for dresses or pants and aims for daytime wear rather than only evening outfits.
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