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Cadillac Rebuilds Image Attracts Younger Luxury Buyers
Cadillac defies a 1990s slide by drawing younger buyers with a fresh lineup and bold ads. Sales rise about 10 percent this year after an 8 percent gain in 2003, moving from fifth to third among luxury brands and shifting its average buyer age from 62 to under 58. The Escalade and CTS anchor the shift as dealers report rising conquest sales and staff training for discerning customers.
MENTIONED IN THIS ARTICLE
Chicago
Cadillac
Mercedes
Jordan Bressler
Deerfield
Toyota
Bressler
General Motors
Lexus
BMW
Benz
Art Spinella
CNW Marketing Research
CNW
Consis
Spinella
Led Zeppelin
Moon
J.D. Power
Porsche
Power
Mercedes-Benz
STS
CTS
Bill Nugent
Steve Foley
Northbrook
I. Nugent
Foley