Summer Sales Outlook Boosts Retailer Advertising Plans
A Bureau of Advertising survey of 109 retailers finds most expect higher summer sales than last year and plan to maintain or raise ad spending. Many will keep summer items at regular markups longer, signaling a shift from post Fourth of July sales. The report highlights a anticipated billion dollar summer selling bonus and urges aggressive advertising to capture it.
MENTIONED IN THIS ARTICLE
Bureau of Advertising
American Newspaper Publishers Association, Inc
Bay
Bureau of Adverising
Young Drivers Get Second Safety Drill At Sheffield
About 40 people including young drivers and parents attended the second monthly safety meeting hosted by Nationwide Auto Insurance Co. at the Sheffield Restaurant. Julius Wilcox, Elyria manager, said the program featured accident pictures, a Q and A, and other demonstrations to stress safer driving to policy holders. Wilcox was assisted by Lorain manager Gerald Wiser with Dale Haywood and agents Robert Mason and Ernest Dugovich helping run the program.
MENTIONED IN THIS ARTICLE
Sheffield
Nationwide Auto Insurance Co
Dri
Julius Wicox
Elyria-area
Nationwide
Wilcox
Lorain
Gerald Wiser
Dale Haywood
Wand
Robert Mason
Ercile Eaton
Ernest Dugovich
Elyman Is Accorded Leadership Honors
Charles A. Persons, president of West Side Lumber and Coal Co., received a framed citation for past leadership of the Ohio Ready-Mixed Concrete Association. The plaque notes his services as an officer, presidency in 1931, and early entry to the concrete business west of the Alleghenies. Presentation occurred during a Cleveland association convention.
MENTIONED IN THIS ARTICLE
Charles A. Persons
West Side Lumber and Coal Co
Ohio
Persons
Drecis
The
Alleghenies
Cleveland
All-Metal Building Erected For Northern Ohio Growers
Omer Laubenthal of Wooster sells and erects a 62 by 17 foot all metal building for the Northern Ohio Growers Association on Murray Ridge Rd. The structure, designed for fast loading, washing and cooling of produce, was completed in one week with ten large doors per side.
MENTIONED IN THIS ARTICLE
Omer Laubenthal
Ohio
Ihio
East Ave
U.S
Wooster
Laubenthal Sud
Murray Ridge Rd
Jst
Rt. 113
Ohza
NTC Credit Unit Building Plans in Board Hands
Preliminary drawings for a National Jude Division Employees Credit Union hall in Lorain prepared by Architects Meyer and Fauver are under review by the union’s board of directors. Alternate plans include a 50 by 30 foot building or a 30 by 60 foot structure adaptable for a second door, with a 28th Street site east of current headquarters.
MENTIONED IN THIS ARTICLE
NTC Credit Unit
Tional Jude Division
Credit Union
Lorain
Meyer and Fauver
Union
Feder
James Kelley
Best Way to Kill Roaches and Ants
Scientists recommend controlling roaches and ants the modern way with Johnston's NO-ROACH. A colorless odorless coating applied where wanted, effective for months and easy to use. Available in 8 oz to quart sizes at Elyria Day's Gallaher’s Marsh Standards and nearby hardware or drug stores.
MENTIONED IN THIS ARTICLE
Johnston
Elyria
Gallaher’s
Marsh
Ans
Standard’s
Cleveland Housewares
New Auto Engines Need Special Fuels
Bill McClelland of Bill’s Mobile Service at East Broad and Park explains that high octane fuels are not always necessary for modern high compression engines. He notes some cars run fine on regular gasoline while others require high test, sometimes due to ignition timing or carbon buildup. He stresses periodic tune-ups, proper oil like Mobil special 10-W-30, and carburetor cleaning with Fuel Proof to maintain top performance and prevent pinging.
MENTIONED IN THIS ARTICLE
Bill McClelland
Bill
East Broad and Park
Mobil
McClelland
Steel output records 14 week high in area
The week ending last Saturday saw steel production reach a 14 week high in the Soda and Cleveland Mills with the strongest performances. Carloadings rose as per the Bank of Cleveland report, showing 7782 time round loadings and 9154 outbound loadings, compared with the prior week figures.
MENTIONED IN THIS ARTICLE
Soda
Cleveland Mills
Ranacyy
Sau Mary
Fe Bank of Cleveland
Also Mentioned on This Page
Elyman
Rod
T. C. Murphy Co
E. College Street
Oberlin, Ohio
Enterprise
Clinton
35 & Stratton Engines
Acme Appliance Co
Cleveland Street
Marine Headquarters
Auminum
Trojan
George Hermann
Bridge ST
Laubenthal
Ule Ues
Schroeder’s Tin Shop
Tenning
Lodi
Jack Knight
West Ave
Lake Ave
Eyria Welding Suring
Kipling Street
Resar
LINCE
Andy Laux
Oscar Fred & Associates
Famond
Rade van R
Pradate Realtor
Cleveland Sr
K-D Construction
Bill Palm
Pure Oil Service
Eldom
Southerden Insurance Agency
New Hampshires
Wilfreds Hatchery Hall RD
GEO. Holobach
West Broad St
West Avenue
Amherst
Tractor Sales, Inc
Track S. Amherst
Qhio Wo. C. Jamie
Phous Amherst
A & E Catering Service
Don Maclean
Amidon Docks
Elymia
Savings
Beckett
Prop
Broad St
Free Delivery Service
Graystone
Graystone Hotel
James WN. Johnson
Featuring
Eddy Zahorec
Castle-On-The-Lake
Erie Avenue
Marge Hewitt
Bert Eberhardt
O'Neil Shopping Center
George Tire CO
Tread Service
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