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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Jun 22, 1964
Page
14
Oberlin College has raised 2.25 million dollars toward a 6.6 million goal to secure a 2.2 million Ford Foundation challenge grant. The foundation’s three to one match requires Oberlin to raise 3.75 million more in two years.
ABC television advocates streamlining baseball to 60 games a year to fit network schedules. Bill Veeck, featured commentator on Wide World of Sports, calls baseball dull yet offers little fresh insight in his Yankee Stadium interview. An advertising executive cites a father voice as more influential in children's ads.
TV listings show silent era spoof plays and guests across channels 3 5 and 8 including Here We Go Again and Racket Busters with stars Jordan Kerr Bernardi Jones plus Carson previews. Tomorrow includes Honeybee with Ruby Keeler and Hoorayland folks.
NY agencies Foote, Cone and Belding report TV ratings overstate actual ad impact on housewives. The study, presented with Needham, Vedder and others, argues that measuring TV by ratings misses true recall and effectiveness of commercials.
The Lakeside Federation of Women's Clubs holds its 70th annual convention July 15 and 16 at Hoover Auditorium with speakers on Woman's Image on the American Scene and inside and outside the home. Workshops cover program planning parliamentary procedure and voice. Dorothy Fuldheim and James Milburn headline Hoover events.
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