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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Jun 18, 1984
Page
4
Advertising interests push for precise audience data with the people meter. AGB Television Research, backed by ABC CBS and 15 agencies, launches a year long 2.5 million study in 400 Boston homes to replace current Arbitron and Nielsen ratings with more accurate measurement.
Advertisers could soon know exactly who watches which programs as AGB Television Research tests a Boston based system. A small box on the TV tracks when each family member enters or leaves and feeds data daily to advertisers, promising detailed age sex and income viewing figures.
A dense TV guide listing shows The Sting TI on Showtime with Jackie Gleason and Mac Davis, plus Pony Soldier on Cinemax and National Lampoon's Class Reunion on TMC. The schedule includes One Day at a Time, Frontline, Best of Carson, and various movies and specials across HBO, Cinamax, Showtime, and other outlets through late night.
Fragmented listing shows a 1901 theme with British allies seeking to stop a German invasion, followed by dense TV listing notes. It mentions multiple film titles across channels with dates and cast, plus a brief definition of sabotage origins from a French railway strike.
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