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Selling the salsa: Steve Yost brings Sweet Willy's to stores
Steve Fogarty profiles Bill Yost, a semi retired trucker turned school bus driver who began making Sweet Willy's Salsa in 1998. From a basic recipe with black beans to a milder blend, Yost built a small business selling at farm markets and specialty stores, with Lou's Smokehouse producing in volume and Ohio Proud backing.
MENTIONED IN THIS ARTICLE
Bill Yost
Great Smoky Mountains
Yost
Columbia Station
Strongsville
Tlove
Paul Prudhomme
Jerry Garcia
The
Grateful Dead
Laurie
Louisville
Harper's
Jessica
Columbia High School
Cuyahoga
Lorain County
Cuyahoga County
Jana& *“T
Lou
Smokehouse Productions
Buckeye
Sugarcreek
Gaflinburg
Tenn
Ohio
Columbus
Easton Town Center
KiPtland
LX Center
Sweet Willy
Danny Boy's
North Olmsted
Gibb’s Butcher Block
Mapleside Farms
Brunswick