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Advertisers Boost Budgets Amid 1965 Spending Boom
The Wall Street Journal reports merchants are expanding ad outlays to record highs in 1965 with total investments possibly surpassing 15 billion dollars, led by banks like Security First National of Los Angeles and Cleveland Trust. Sears plans over 80 million dollars in newspaper ads as swimsuit sales begin next week and auto sales set new records with 4.8 million US made cars by mid year. Fashion leather goods rise with 138 million in retail sales and home furnishings expect 5 to 10 percent gains.
MENTIONED IN THIS ARTICLE
Wall Street Journal
WSJ
Security First National Bank
Los Angeles
Cleveland Trust Co
Ohio
Mutual Savings Banks
National Association of Mutual Savings Banks
SEARS
Sears, Roebuck & Co
George H. Struthers
Advertising Age
Mr. Struthers
Marvin C. Lunde
Fairchild News Service
Pacific Northwest
FNS
U.S
John DeLorean
Pontiac
Robert E. Carter
National Retail Furniture Association
New York Herald Tribune
Houston
Chicago
Cleveland
Philadelphia